The Attractive Team

United in a vision to rid the world of frustrating user experiences, the team has decades (and in Poe’s scale, centuries!) of experience in building ambitious digital products. They are using all of that knowledge to automate analysis of UX.



Founder/Spirit of Experience

Poe didn't so much join the team as appear from the void. He spoke words of wisdom that inspired the other founders to start Attractive. It is believed that Poe’s home planet is one of deep serenity. Nobody knows what Poe is made of or how he moves, but he is adamant that he is here to help humanity reach a new plane of existence.

A long-haired man in tweed

Kristoffer Lawson


An experienced serial entrepreneur and respected technologist having built ground-breaking companies such as Holvi and Solu. He dives deep into product journeys, working at the intersection of technology, design and communication.


Marc Salas Martínez


Has extensive operational background, both in his own companies and at large players like Ixonos and Tieto, where he was running their internal accelerator and globalising one of their own scale-ups.

A bearded big man with glasses

Jason Brower


An iconic and influential person in the Finnish startup scene, having been the infamous polar bear in the Polar Bear Pitching competition. Jason brings his practical experience from starting life as a farm boy into the digital sphere.

A smiling man wearing modern sunglasses and blue t-shirt with a forest background

Pasi Keränen

UX AI Developer

Pasi has been coding most of his life and has extensive experience in a multitude of software industry areas and roles over the past 25 years professionally. From metal industry measurement tooling, through UI development to low level mobile 3D graphics and chairing Khronos OpenWF working group for OpenWF 1.0. Most recently before joining Pasi was working at The Qt Company in 3D area, Designer Tooling as a developer, team lead and finally as product owner.

Mariia wearing sunglasses and a yellow coat

Mariia Bogdanova

UX AI Developer

Mariia is a Master's student in Aalto University. Mariia has experimented in several fields of Computer Science before she found her interest to AI, Machine Learning and Data Science and joined

Alena wearing white scarf with blck dots

Alena Karpenko

UX Design Specialist

A young specialist in the sphere of UX design who conducts quality assurance and collaborates with product development to deliver innovative, intuitive and user-friendly solutions for customers.



Joona Kallio

Visual/Product Designer

An entrepreneur-creative, who turns wild ideas into bold visions - and makes them a reality. The leading designer for creating visual identities, concepts, and products, user interfaces, and interactions. He has been responsible for creating in-vehicle touch screen UX for well known automotive companies and has reshaped the future of Personal Computing with Solu.


Jarkko Penttilä

Sparring Partner

A seasoned tech investor and sparring partner for the teams targeting to become leaders in their respective categories. Jarkko brings his learnings and reality checks through his experiences and network of multiple start-ups, growth firms and fellow investors.



Superhero Capital

Helps Superhero entrepreneurs build exponentially better businesses that make an impact to humanity. Honest, straightforward feedback and support come with the package.

Others participating in the round include:

  • Tue Lumbye (BetXpert)
  • Jaakko Salminen (Sun, Fiban)
  • Tatsuro Shimada (Mamari)
  • Parepak
  • Keisuke Honda (Japan’s #1 Footballer)
  • Paul Melin (Nokia)
  • MEOM (market tech investor)
  • Tapani Tanskanen
  • Fernando Herrera (Nordcloud)

Contact Us

Hi! We believe in a human-centered approach to everything we do and aim to make our customers happy.
If you have a question, concern, request or want to just say hi, we are here for you. Contact us at and we will get back to you as soon as possible.